Recruiting and retaining staff is a challenge facing early childhood operators around the world. To support ECE leaders with this challenge, Storypark has developed an ‘Educator Journey Map,’ a resource helping ECE leaders deliver the best possible experience and support for educators throughout their career.

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Born out of the World Forum of Early Childhood Education in 2022, Peter Dixon, Storypark co-founder, hosted a workshop with multi-site organizations from different countries to apply customer journey mapping techniques to the educator career pathway. This map allows ECE leaders to easily visualize and observe educators’ experience from educators’ perspective on their career journey from awareness of the profession through five stages to leadership and advocacy. Across the different stages, the map highlights educators’ experience, activities, touchpoints, leadership involvement and opportunities. 

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Further resources:

Webinar: Educator Awareness to Advocacy webinar on-demandCheck out the webinar with Peter Dixon, Kim Hiscott and Rachel Robertson here, to hear effective strategies for recruiting and retaining high-quality early education staff, based on their own experiences

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Download the Educator Journey Map by entering your details here: 

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